Local Store Marketing (LSM) Part 2
OK so what works and what doesn’t as far as LSM goes. That is a question that is impossible to answer with the variables that go along with our business. Those variables include but are not limited...
View ArticleLSM – The Internet and Marketing Your Business
For this last spot on Local Store Marketing we must talk about keeping up to date with LSM methods and how to reach Gen Y and the ever growing internet market. This section is mainly for the small...
View ArticleNew Item Launch…Make It Scarce!
I just heard of the great idea that Chick-Fil-A came up with to market their first new sandwich in decades. An idea easily implemented into your QSR or cafe. Make it scarce and people will want it!!...
View ArticleQuick Service for Your QSR – Watch Your Customer!
I spent a lot of time over the last couple of weeks with a group that concentrates on airports and railway stations and although they have dabbled in food with their own QSR brands, for the first time...
View ArticleQuit Blaming The Food Industry!
San Francisco may ban toys in fast food children’s meals if the levels of salt , fat or sugar is too high! Banning toys? I’ve had enough! Now the authorities are considering banning toys in kids meals...
View ArticleMcDonald’s Refurb Not So New
Wow, what a lot of fuss over McDonalds new look and new technology. The trade papers have been full of potential color schemes, the lack of primary colors, screens instead of menu boards and a sit...
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QSR Customer Service Index 2011
The American Customer Service Index for this year has just been released and a few surprises jump out at me. For many years Starbucks has been in the decline in store numbers both here in the US and...
View ArticleChick-fil-A Does It Again!
What about the Chick-fil-A franchisees? I am dumbfounded at the stupidity of Chick-fil-A’s Dan Cathy commenting “Guilty as charged” when asked about the allegations that the company donated $2 million...
View ArticleLocal Store Marketing to Students
The next installment from my guide… LSM for Students The summer break is just ending and the kids and their families are thinking about the start of a new year of school. This means that local malls...
View ArticleSubway’s Five Dollar Footlong Promise
Subway, Oops! What is all the fuss about? Subway’s famous footlong sub is actually an 11 inch long footlong sub! Did anyone really think that each and every bun that Subway bakes will end up at...
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